Using April Fools' Day in email marketing effectively

I did it a few times and it was a blast! The key is to keep it lighthearted and make it clear that it's a joke so as not to confuse your audience. Start by creating a playful headline-something that sparks curiosity but isn't too sharp. For the content, you can come up with an outrageous promotion or a ridiculous new product launch, but make sure it's clearly an April Fool's joke. I recommend checking out this helpful guide at https://flowium.com/blog/april-fools-email/ to learn more about specific email strategies.